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Reach calculator

What your fans’ posts are worth.

When members post about you, their friends and followers see it, and you didn’t pay for a single one of those views. Put in your own numbers to see roughly how far that goes, and what the same views would cost as ads.

Your numbers

members.

People in your fan program, or the number you expect in its first year.

of them post about us in a month,

Members who post at least once. A mission that asks for a post moves this number more than anything else.

Photos, videos, stories: anything that names or tags you.

views.

Views, not followers: a follower doesn’t see every post. Most personal accounts get a few hundred views; a fan with a big following gets far more.

per 1,000 views.

Your CPM. We start at €2, the same default as in the FAN/IP admin. Use the rate you pay for your own ads.

Estimate, every month

Out of every 100 members, 10 post.
Views of members’ posts
240,000
What those views would cost as ads
€480

Over a year

Views
2.9 million
Media value
€5,760

3,000 members × 10% × 2 posts = 600 posts a month. 600 × 400 views = 240,000 views. 240,000 ÷ 1,000 × €2 = €480.

An estimate from your numbers, not a promise. A year is twelve times one month; real months go up and down with your season.

How we count

The same sum as in the product.

Media value is what the same views would have cost as paid posts: views ÷ 1,000 × your CPM.

  • Views, not followers

    We count views of each post, the figure the network shows the person who posted it. Follower counts make bigger numbers, and they aren’t what people actually saw.

  • Your CPM, not ours

    €2 per 1,000 views is where the FAN/IP admin starts too. If your ads cost more, put in your own rate: the value moves with it, the views don’t.

  • What we leave out

    Shares, comments, saves, the friends who join after seeing a post, and anything they buy. Those come on top, and we don’t guess them here.

  • Then the real figures

    In FAN/IP, Post impact (rolling out) reads the real views of members’ posts from their linked accounts and prices them the same way, at your CPM. You can hold this estimate against what actually happens.

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